If you put a few of your brand’s marketing materials on display, what would you see?
Would you see a clear, consistent message that combines together and feels like multiple pieces of one whole? Or would you find something confusing with inconsistent imagery, designs, colour schemes and tones that don’t feel like they fall into the same place? If you said the latter, you definitely don’t have a brand identity.
A Closer Look at Brand Identity
Visual identity is like a preview of your organisation. It’s the name, term, design, symbol or any feature that identifies one sellers’ products or services from those of other sellers.
A brand isn’t only about the physical or visual elements that represent your organisation. It’s also the emotion people get when interacting with your business, products, services, team members, marketing materials and physical locations. Thus, brand identity is about your audience who perceives your organisation as a whole. It is the lasting impression you leave on your customers and it influences largely by the brand identity that you present.
What Creates a Unique Brand’s Visual Identity?
Brand identity is made up of images associated with your organisation. These are the important aspects that guide your customers and clients to their observation of your brand. These include:
- Design and Imagery
- Composition Styles
These are the elements that make up your visual brand identity. The visuals represent a broader message and theme that set the tone of your overall branding. Thus, it is important you match your visual identity with the overall brand identity.
Ways to Find Your Brand Identity
Here are a few steps that will help you identify your brand goals-
Understand Your Audience
Before you prepare your brand to connect with the audience, you need a good amount of understanding about your audience to cater to their needs and wants. Identifying your customer base makes it easy in the branding process. This step helps to identify how to talk to your audience with the language and tone relating to your primary buyer personas.
Set Your Mission
Once you spend some time researching and knowing your audience, take some time to assess your company.
What do you basically offer to your customers and clients? It means the products and services your offer, but you also need to find a suitable way to provide those offerings and why.
Develop Emotional Attachment
Putting in emotion into your brand is how you connect with prospects and the whole will leave a lasting memorable image in their mind.
Keeping it Consistent
Yes, consistency is key and an important strategy for marketing a brand. However, it has become increasingly difficult to maintain the consistency in this ever-changing world of multi-channel marketing.
Display Your Brand Identity
Once you have an impressive brand identity, you can all set to start on your visual marketing efforts. Using strong, effective and consistent, on-brand imagery produces higher ROI for your marketing efforts, connects well with customers, and creates a cohesive brand experience that makes clients come back for more.
So, if you’re currently working with confusing and inconsistent visuals, it’s high time to talk to professionals and make a change that clearly set your visual brand identity. The best way to make sure you get a brand identity that fits perfectly with your business is to work with a great branding designer. Talk to Media Helm today and get a powerful visual identity for your brand!
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