If you want to stand out from the crowd, a well-designed website is not only advantageous, but also vital. People no longer search your phone number in phone books in today’s world. Clients are Googling you, looking for contact information on your website, and comparing your website to rivals to see who best meets their needs. Regrettably, not every company owner understands the significance of a well-designed website that reflects their brand and personality. While anybody can make a website nowadays, you’ll need a professional website design if you want to develop one for your business. It is impossible to stress the value of having a high-quality web design in Waterford. It is one of the most cost-effective investments a company can make.
TRENDS IN ESSENTIAL DESIGN
Do you ever wonder why someone followed an action on your website? That’s the precise concept that comes to mind when it comes to website design trends. What makes a certain aspect work (or not) and why did it become so popular so quickly? Let’s look at the trends that Media Helm follows while designing your website.
Here’s what’s hot in design right now
- Design that is light and whimsical
Even for significant or serious material, lighter, more whimsical styles are popular. It’s an unusual combination of design and substance that we don’t see very frequently.
These aspects are common in designs with “heavy content” and information with a light aesthetic:
- Palettes with lighter colours
- Font choices that are unusual and maybe experimental
- Animation and movement
- Cartoon figures or forms
- The whole design has a childlike quality to it.
- There are no photographs or videos of persons.
- Once you start reading, you will find serious stuff.
- Animation on Long Scroll
You might not notice anything going on with long scrolling website designs at first look. However, when you interact with the sites, you’ll notice a common theme: the homepages all have lengthy scrolling with motion from top to bottom.
Long scrolling is one of those website design subjects — and trends – which people are often passionate about. Some people really like it. Others despise it.
- Pink
Pink is a colour trend that evokes a variety of powerful emotions. Before a consumer ever engages with the site, the colour alone might make judgments about the design or content.
When using a hue like this in a design, you must consider the baggage that may accompany it, whether you agree with it or not.
Pink is generally linked with femininity, and the faint pink in some of these images is associated with infants. It’s also not commonly viewed as a dominant colour. Pink has many connotations and connections, including sweetness, health, romance, and purity. When using this hue in your design, all of those ideas should be taken into account.
Design Trends that we follow
We use web design trends that are fascinating in that they almost appear to catch on – someone attempts something new, and others continue to utilise revisions of the design. These ideas can be wonderful at times and then fall flat at others.
It’s a nice exercise to consider trends without concluding that you need to utilise them; it may also serve as a lesson in what not to do with your own design.
Why Should You Use Illustrations on Your Website?
Illustrations are a convenient way to express mood or tone, as well as a brand’s voice.
Although one may argue that icons are pictures due to their visual nature, they are symbols. Icons may and should complement illustrations artistically, but they are not illustrations in and of themselves. A symbol is a condensed version of an item, concept, or activity. The word search, for example, is commonly symbolised with a magnifying glass.
On the other hand, illustrations are more complicated. They communicate an underlying emotional characteristic to the target audience. Without the need for additional language, illustrations may tell a story about the subject. When applied correctly, it provides even the most basic, utilitarian website a sense of individuality.
Popular Illustration Styles on the Internet
Simple outlines to complex, full-colour, realistic images are all examples of illustration techniques. The quantity of artwork utilised varies significantly between websites
Different styles elicit different emotions and elicit different responses, therefore choosing an illustration style should be done with caution. There are two important elements to consider: the purpose of the site and the personality you want to give it.
Breaking things down into broad categories allows you to see what works well in different situations. We’ll look at how our designers might utilise illustration effectively in different areas…
FINANCIAL AND CORPORATE SERVICES
Illustration is commonly used to humanise financial services, fintech, business software, and bigger corporate websites.
The style is minimalistic, with basic forms used sparingly. Longer-established, more conventional businesses utilise illustration for similar goals, however they may be limited to certain areas where they want to promote approachability. Abstract visuals are becoming increasingly prominent in this genre. This is especially beneficial when displaying what is being promoted is challenging.
One of the most important aspects of illustration for these sorts of sites is striking the correct balance between pleasant, human, and approachable on one side, and serious, trustworthy, and secure on the other. If you get overly cutesy, you can lose potential clients.
LEISURE AND HOSPITALITY
Photographs are what consumers like to see in this area, although drawing can also assist. A photograph can simply depict how something appears, whereas drawing may add an emotional depth to an experience.
WEB OF RESPONSIBILITY
Sites that promote ethical and/or sustainable businesses, natural skincare, natural and/or organic food and drink, vegan items, social responsibility, and other topics rely significantly on imagery, especially if they are relatively new.
This frequently takes the shape of plant drawings that make a clumsy reference to nature, but it may also take the form of imparting information without coming off as lecturing.
ILLUSTRATION ON THE INTERNET
Illustration is a strong element in a designer’s toolbox, but it may be tough to master since it generates emotion, which is subjective.
It, like font and colour, must be utilised correctly and with caution. When it comes to design, sometimes less is more, and getting the positioning just right might be the difference between a hit and a miss.
This is just a sample of the vast array of our illustration styles and applications that we provide, but we hope it will serve as a starting point for you when deciding whether or not to use illustrations in your next project.
Your search is now complete
Do you want your website to be attractive? You’ve arrived at the correct location. Media Helm is a highly talented digital marketing and web design agency situated in Waterford. Our team has extensive expertise studying customer behaviour and interacting with online buyers. We can design a visually appealing and responsive website for you at a reasonable cost. You will be pleasantly surprised by the outcomes of our efforts. Our core activity is the production of variably sophisticated creative websites. At Media Helm, we develop solutions that are future-proof and fit for both current and future users. We appreciate working with individuals to realise their ideas, convey their stories, and create simple yet attractive products.