Customers, partners, and workers now expect to be able to communicate with you via video. Many individuals say they prefer to learn about a product or service by watching a short video. Videos aid in the generation of leads, the rise of sales, the reduction of support calls, and a variety of other business benefits. Follow this step-by-step method to ensure your video instructional doesn’t overlook any of these qualities:
Step 1: Establish your Objectives
Let’s begin at the beginning: what do you want your visitors to do after they’ve watched the video tutorial? Assume your video demonstrates how to utilise your company’s app. So, when someone completes the training, you’d like them to be aware of all of the app’s features and how to utilise them so they don’t contact your support team or post a poor review.
Step 2: Do Some Research on the Subject
After you’ve established the learning objectives, do some research on the topic you’ll be discussing in the video. If it’s your app, look into it and talk to SMEs, which would be product managers in this case. This way, you’ll know exactly what you need to say to your audience.
Step 3: Figure Out Who Your Target Market Is
This phase is critical because depending on the sort of audience, you might focus on entirely different areas. Assume your target audience is adults rather than children. This has a significant impact on your strategy. You may now require the assistance of a tutorial. And everything will be different, including the design, duration, and language, because you must find the best approach to communicate with this specific audience.
Step 4: Make a Storyboard and an Outline
Your video tutorial’s key elements are summarised in an outline. Create a storyboard now to figure out what you’ll show your visitors and in what order. Depending on the characteristics of a video, a storyboard can comprise a series of shots, a presentation, a screencast, and other features.
Step 5: Write an Excellent Script
You’ve figured out what you’ll display and in what order. The following stage is to draft a script. It should be made up of three sections:
Introduce the topic and explain what knowledge and skills the viewer will receive from watching the video.
The Main Body:
Describe every facet of the issue as thoroughly as possible. You might forget what it’s like to dive into the subject matter for the first time after researching it. Some notes may appear to be self-evident and hence need not be included. If you don’t have enough experience, this is a common mistake. Remember the golden rule: everything must be explained. What is obvious to you may be completely novel to your audience, so make sure they have access to all potentially useful information.
Remind your audience of the video tutorial’s theme, what they’ve learned, and how they may put their new knowledge and abilities to use. Read the script aloud a few times once you’ve finished it. Long and difficult sentences should be edited. Please be aware of how you sound: you should be informative rather than scholarly, as some students may find it difficult to follow you. Use everyday language to show the audience that you’re a regular person, not a superhero, so they’ll believe they can do what you’re describing in the video.
Step 6: Select a Microphone
After you’ve decided on the ‘what,’ you’ll need to consider the ‘how.’ Even if you have wonderful writing if you have a bad microphone, the sound quality will detract from the audience’s overall impression. Avoiding the use of built-in microphones is the most effective strategy to avoid this. These do not reduce background noise or improve the clarity of your speech.
Step 7: Shoot
You’re ready to start recording your video. If you’re developing a lesson on how to use a program or your website, you’ll need either a camera or screen recording software to do it.
Step 8: Make Changes to Your Video Tutorial
With its powerful video studio, tools like iSpring Suite enable you both record and edit your video. You may record both your screen and yourself at the same time and then edit the film in any way you want: remove areas, add a voice-over, add sound effects like clicking or system sounds, overlay music, add annotations, graphics, and animation, and so on.
Use Well-Thought-Out Instructional Videos to Captivate your Audience
A compelling educational video necessitates big-picture thinking. You’re trying to inform and engage viewers at the same time, so you need to be aware of a lot of things at the same time: your learning objective, technical limits, distribution strategies, and so on.
Rather than attempting to memorise everything, come back to this post and use these guidelines every time you make a film. If you can check off each recommendation, you can rest assured that you’ve done the necessary efforts to make your video entertaining for your intended audience. Are you ready to begin? With Media Helm, you may make your own instructional films. Please get in touch with us right away.