What Does it Take to Draw a Strong Brand Illustration?
In an avalanche of content, companies live or die by their respective brand images. A brand image expresses the company’s message and connects with users, who instantly recognise it across different media, even without the marketing content.It is like an anchor, helping user engagement and fixes value associations. Brand image is typically developed from […]
Identity and Logo Design – All About Branding in the Digital Age
Effective branding is the success mantra of any organization, big or small. However, branding in the digital era is a bit challenging considering there are numerous places for consumers to congregate. Indeed, the Internet is encouraging branding strategies to rapidly evolve. The inception of social media, the explosion of search engines, and other technologies have […]