Aphex Case Study
Aphex Waterford Case Study
Aphex is made up of highly motivated & skilled individuals who required a brand & website to represent them. The brand had to represent the Engineering/ Pharmaceutical space, which is where they primarily sit. When it came to the website we wanted to create something that communicated professionalism while also giving the guys a human face.
We were also tasked with devising a means to increase consumer engagement & conversion rates on their website. We achieved this through the creation of a series of promotional videos that showcase the professional services provided by Apex.
Our first task whenever creating a new identity is to start with the logo, considering such things as colour scheme, font types etc… The brief was to create a fresh, modern identity inline with their industry; Engineering & Pharmaceuticals.
The final logo was chosen after much deliberation as it symbolises their industry with the integration of a DNA strand graphic, which compliments the Aphex text. The colour scheme was also chosen as it represents the two sides of their business; Engineering & Pharmaceuticals.
Since completing Aphex’s new brand & website, we have continued to work closely with the guys to create a multitude of print collateral. These included a business plan for a software concept they were pitching for access to funding along with brochures, employee C.V’s and everything in-between.
We have always 100% over delivered on everything we have completed for Aphex, which has ensured our long term business relationship will grow into the future as both businesses continue to grow.
> Responsive Website Design
The job of creating a website design for the guys at Aphex was made all the more easy with the creation of such a strong identity. This enabled us to concentrate on the functionality of the website, creating a jobs portal so they could easily add new jobs listed by employers.
We also created a simple case studies system to allow them to showcase their strengths. The content was kept to a minimum with strong headline messages used to convey their core message without the need for tons of copy.
One important aspect of Aphex’s business is the ability to demonstrate the different services they provide. What better way to communicate this in a simple manner than through the use of video. Together we devised a series of video promo’s that would showcase each service while showing the professional manner in which Aphex operate.
After months of planning, amazing brainstorming & collaboration the resulting promo’s have been widely received & viewed through their social media channels to a broad audience that has won them continued business.
The guys at Media Helm are A1. Professionalism, creativity and flexibility! Couldn’t recommend enough!