Aphex Case Study
Aphex Waterford Case Study
Aphex is made up of highly motivated & skilled individuals who required a brand & website to represent them. The brand had to represent the Engineering/ Pharmaceutical space, which is where they primarily sit. When it came to the website we wanted to create something that communicated professionalism while also giving the guys a human face.
The site also had to act as a jobs portal for both the industry & professionals aiming to work within it. We created a simple to use backend system to allow the guys at Aphex to easily add jobs posted from employers.
Our first task whenever creating a new identity is to start with the logo, considering such things as colour scheme, font types etc… The brief was to create a fresh, modern identity inline with their industry; Engineering & Pharmaceuticals.
The final logo was chosen after much deliberation as it symbolises their industry with the integration of a DNA strand graphic, which compliments the Aphex text. The colour scheme was also chosen as it represents the two sides of their business; Engineering & Pharmaceuticals.
Since completing Aphex’s new brand & website, we have continued to work closely with the guys to create a multitude of print collateral. These included a business plan for a software concept they were pitching for access to funding along with brochures, employee C.V’s and everything in-between.
We have always 100% over delivered on everything we have completed for Aphex, which has ensured our long term business relationship will grow into the future as both businesses continue to grow.
> Responsive Website Design
The job of creating a website design for the guys at Aphex was made all the more easy with the creation of such a strong identity. This enabled us to concentrate on the functionality of the website, creating a jobs portal so they could easily add new jobs listed by employers.
We also created a simple case studies system to allow them to showcase their strengths. The content was kept to a minimum with strong headline messages used to convey their core message without the need for tons of copy.
> Booking System/Jobs Portal
One important aspect of their business is the ability for pharma businesses to book appointments with the guys in relation to upcoming projects. This was made easy with the integration of a easy to use booking system integrated into their website.
Another important aspect was the ability to display job listings to service contracts from the pharma industry. A simple admin area was created to allow the guys to easily add job postings to include the job title, region and responsibilities.
The guys at Media Helm are A1. Professionalism, creativity and flexibility! Couldn’t recommend enough!