It is needless to mention that online video is one of the most important aspects of your marketing strategy. Over half of the marketing experts agree that the trend of brand-sponsored video content has surged almost 52% in views between 2017-2018. However, as an increasing number of brands want a corporate video, many marketers not have any idea where to start. So, here are a few things to remember when you’re ready to make a video-
- What is the Purpose of Your Video?
When you work with a video production team, you can engage them to build and develop a creative concept for your brand. Again, knowing why you are making a video in the first place is a huge understanding to allow for a more useful first meeting. Are you looking to promote a new product or announce a rebrand or engage your community in a better way? Whatever may be the reason, the best part to determine “why” first, is that you can restore if you have lost your way in this process.
- Success is Finding the Right Video Production Company
No that you know the purpose of making your video, getting connected with the right video production company can help to create something that is exactly what your company needs. Some of the video production companies are not good marketers and usually earn via word of mouth. A good online search is great to start, but the trust factor is difficult to measure. Look for recommendations from those who have previously partnered with production companies, look for reviews and ask for personal referrals to get a sense of whether they are happy customers with that particular company.
- Share your Vision
Once you have decided your production partner, it is essential to state the purpose of making this video. If you can get your production company excited about your project, it will help the creative juices flowing!
It’s always great to have some do’s and don’ts running on mind to begin with the conversation. This gives the production company a base to build from.
- Always be Open to New Ideas
Many production agencies have developed some amazing content and they play a very vital role in getting initial buy-in from other major brands of the same genre. That is being said, they likely have some experience and knowledge to share – so you must be willing to leverage that! Your understanding of why you are in the process of making a video must also allow for progressiveness and creative collaboration.
- Think Differently
Always make sure you consider how you are planning to share your video. How can you utilize a production team to intensify this video on social? Perhaps they can cut a short video click for Instagram to ensure you’re effectively using multiple social media platforms, or pull some still scenes to share across various social channels to supplement the existing content. For effective result from video production, you need to work with your agency to find out what extra content might make all the differences and that way they’ll know the expectation to capture these moments.
- Understand your Budget
The question of budget for your video production is usually the second important thing after finding the right company. It’s crucial to have an idea of how much you can or what you want spend on a video production and let your production partner show you what a project can be within that budget.
Getting started is often the hardest part. But once the initial step is taken toward outsourcing your video production work, these essentials tips help make the process easy and effortless.